Pay per Click Advertising
Start receiving clicks from prospects and customers in days. We'll set up your Google AdWords™ campaigns so you can focus on your business while we focus on your on-line advertising! You pay Google directly once your campaign is set up - we don't take a cut as many of our competitors do. This is a service we perform for our website customers to maximize the efficacy of their website. We encourage our smaller businesses to consider spending money on pay-per-click advertising instead of Search Engine Optimization as we feel this is a very cost-effective form of advertising that allows even the smallest business to compete with large enterprises.
How it Works
We start with a review of your website. Next, we create your campaign(s), building ads and keywords that target the products and services relevant to your website. You set a maximum spending limit per day - as little as $3/day can result in hundreds of prospective customers per month visiting your website. You pay only when customers click on your ads. It's that simple!
Google Analytics™
As part of your Pay per Click campaign set-up, we will additionally set up Google Analytics™. Google Analytics™ is a powerful tool for tracking and analyzing your website traffic. With Google Analytics™, you are able to track which pages of your site get the most traffic, the average number of page views per visit, entrance and exit pages, navigation paths, and more. Your AdWords™ and Yahoo! data will be merged with the Website traffic data allowing you to see what your visitors are clicking on after they click on your ads. This allows you to see which ads are more successful, so you can move more spending to the best performing ads.
Campaign Management
After we implement your campaign, we'll track and monitor the results to ensure that your keywords are priced effectively to receive first-page placements. We'll set up challenger strategies to see what works the best and then make adjustments where necessary to make the most of your budget. Additionally, we'll begin tracking the visitor traffic sources and navigation paths as well as bounce rates (visitors who click into your site, and leave without visiting any further pages.)
E-mail Advertising
Sending e-mails to your customers is a very cost-effective way to stay in touch with your customers and to keep your customers informed of current events and promotions. Whether you have a newsletter, a promotion, or just want brand recognition, you can get your message across in style for a fraction of the cost of US mail.
Mailing List Set-up and Management
We will build your mailing list from your existing e-mail contacts. Then, you can collect e-mail addresses in your store or business or on-line and send them to us periodically for inclusion in your list. We use the Constant Contact system that manages and tracks these addresses in one easy to use and manage list. Our e-mails have an unsubscibe feature to provide your visitors an easy way to opt out of future e-mail distributions. Sending frequent emails is simple once the list is set up.
Professionally Prepared E-mails and Newsletters
We will create your e-mails in an html format, using images and logos from your business and website to present one completely branded look and feel of your business to your customers. No templates that don't have anything to do with your business! You can use us for special promotions or on a monthly basis. We're here to help!
Coupons, Events, New Items
Our e-mails can be used to promote events, sales, new arrivals, or discounted end-of-season items. Sending e-mails is fast, effective, and gets your business on the top of your customers' minds. Printable coupons are a great way to transition customers from their computers to your business!